Page 8 - Code de Vino, #4/09, a/w 2009
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6  Wine club  Code de Vino #4  Code de Vino #4                               A Talk with Marchese Piero Antinori  7
         A Talk with Marchese

        Piero Antinori

         Interview by Oleg Cherne

          Antinori is one of the largest winemaking companies
          in Italy, and is fully deserving of the title of Wine
          House: the winemaking traditions of this old
          aristocratic family from Florence date back
          to the 14th century, when Giovanni Antinori became
          Head of the Art of Winemaking city guild.

          The Antinoris' wine history is inseparable from the
          Tuscany region, and began even before the family
          moved to Florence. From the ancient chronicles
          of Tuscany we learn that back in the 12th century near
          the town of Calenzano there were vineyards that
          belonged to Rinuccio di Antinoro, the remote ancestor
          of the current company president Piero Antinori.
          Over the past centuries, the Antinori wine house
          has become a symbol of both Italian quality, and
          of Tuscany and Florence. Anyone who has visited
          Florence has certainly seen the famous Palazzo
          Antinori, the beautiful palace in the city center
          purchased by Giovanni di Piero Antinori at the
          end of the 15th century.

          The Antinori live in perpetual growth and development
          with the high quality inherent to the aristocracy,
          and express it in their everyday hard work and efforts
          to make the best wine. Out of all the generations
          of Antinori marcheses, a special place now belongs
          to Piero di Niccolo Antinori, the current president
          of the company. It is he who inspired significant
          changes in Italian winemaking, took it to new heights
          and made Italian wine exceptional, recognizable
          and sought after.

          They say it is much harder to stay on top than reach it
          in the first place. Editor in chief of Code de Vino Oleg
          Cherne interviewed Marchese Piero to find out whether
          this it also true for the traditions of aristocratic families.
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