Page 7 - Code de Vino, #4/09, a/w 2009
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6    Wine club                                                                          Code de Vino #4               Code de Vino #4                                                     A Talk with Marchese Piero Antinori  7
                                                                                                                              A Talk with Marchese

                                                                                                                             Piero Antinori

                                                                                                                              Interview by Oleg Cherne

                                                                                                                              Antinori is one of the largest winemaking companies
                                                                                                                              in Italy, and is fully deserving of the title of Wine
                                                                                                                              House: the winemaking traditions of this old
                                                                                                                              aristocratic family from Florence date back
                                                                                                                              to the 14th century, when Giovanni Antinori became
                                                                                                                              Head of the Art of Winemaking city guild.

                                                                                                                              The Antinoris' wine history is inseparable from the
                                                                                                                              Tuscany region, and began even before the family
                                                                                                                              moved to Florence. From the ancient chronicles
                                                                                                                              of Tuscany we learn that back in the 12th century near
                                                                                                                              the town of Calenzano there were vineyards that
                                                                                                                              belonged to Rinuccio di Antinoro, the remote ancestor
                                                                                                                              of the current company president Piero Antinori.
                                                                                                                              Over the past centuries, the Antinori wine house
                                                                                                                              has become a symbol of both Italian quality, and
                                                                                                                              of Tuscany and Florence. Anyone who has visited
                                                                                                                              Florence has certainly seen the famous Palazzo
                                                                                                                              Antinori, the beautiful palace in the city center
                                                                                                                              purchased by Giovanni di Piero Antinori at the
                                                                                                                              end of the 15th century.

                                                                                                                              The Antinori live in perpetual growth and development
                                                                                                                              with the high quality inherent to the aristocracy,
                                                                                                                              and express it in their everyday hard work and efforts
                                                                                                                              to make the best wine. Out of all the generations
                                                                                                                              of Antinori marcheses, a special place now belongs
                                                                                                                              to Piero di Niccolo Antinori, the current president
                                                                                                                              of the company. It is he who inspired significant
                                                                                                                              changes in Italian winemaking, took it to new heights
                                                                                                                              and made Italian wine exceptional, recognizable
                                                                                                                              and sought after.

                                                                                                                              They say it is much harder to stay on top than reach it
                                                                                                                              in the first place. Editor in chief of Code de Vino Oleg
                                                                                                                              Cherne interviewed Marchese Piero to find out whether
                                                                                                                              this it also true for the traditions of aristocratic families.
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